Content marketing has been a buzzword for quite sometime now. It’s not hard for you to understand the concept of content marketing, but there are many ways you can approach it to help your business grow. You need to know what kind of content appeals to your readers and how they will react if they see it on social media platforms or in search results pages. Let’s look at some tips that will make sure your content is seen by as many people as possible!
You can do this by:
- Offering a free trial or discount
- Offering a free consultation
Also offering a free ebook (e-book) with all the content you need to build your audience, including: how to use social media and thrive in it, how to create an email drip campaign that converts and drives sales, how to use Google Analytics for better tracking and reporting.
2. Connect Emotionally with the Reader
Emotional connection is the keypoint to selling anything, and you can connect with your audience by showing them how you are in a similar situation or how you overcame another problem. You can also use stories of other people who have overcome similar problems as examples of what they can achieve if they apply your content marketing strategies and tips to their own business or life as well.
3. Highlight Benefits of your Services or Products
The best way to get your content seen is by highlighting the benefits of what you are offering. Benefits can be anything from price, quality and service to time savings and convenience.
Benefits are what the customer wants, needs or doesn’t even know they need yet. You can also make use of the simple strategy of Demand and Supply. If your product or service is unique or out of ordinary then you can utilize some psychological tricks into convincing the reader that they are in need of something which is facing scarcity.
4. Your Content Should be Mostly Visual
The visual world is a powerful one, and you can use it to your advantage. This is especially true when it comes to content marketing.
Use images and videos to keep the reader engaged:
If you’re writing about something that doesn’t have any form of graphic representation, then chances are that readers won’t be able to fully understand what you’re talking about (or maybe they will but they’ll also feel like they need more information). An image or video makes things easier for them by giving them an idea of what exactly you’re referring to in your text.
Use infographics:
If someone has never heard of something before—and who hasn’t?—an infographic can help explain concepts in an easy-to-understand way using visuals instead of just words alone (which might not do much justice). Infographics also allow people who are visually impaired access information without needing prior knowledge about certain topics first so everyone wins!
5. Share Valuable Information
When you share valuable information, your audience will be more likely to stay on the page and read more. You can do this by making sure that the information is relevant to them, credible and in line with your brand.
For example: If you’re an accountant and have a blog about accounting tips and tricks, then sharing articles like “How To Get Paid For Your Blog” would be appropriate because this topic is relevant for both readers and writers. The same goes for articles about taxes or business plans; these topics are also important but may not directly relate to what people do at their job (ie: running an accounting firm).
6. Add Call-to-Action Buttons on your Content
A call-to-action button is a great way to get people to take action. If you want your content to be read, then you need the reader’s attention before they can do anything else with it. This can be accomplished by adding buttons that are clear, simple and easy to understand on each page of your blog post or website. You should also place them where they’re most likely to be clicked on – sometimes this means including them at the bottom of every page (if there are multiple pages), but other times it might mean placing an arrow pointing towards one specific point in an article where readers will likely click on something related (e.g., “Learn More”).
Content marketing is a high-risk, high reward game where you have to play them right to make it work for you!
Content marketing is a high-risk, high reward game where you have to play them right to make it work for you!
But the truth is that most people don’t know how to do it. They don’t understand why they should be doing content marketing and what it has done for their business. And most importantly, they don’t know how to start doing this stuff themselves because they think it’s too complicated or time consuming.
Conclusion
This blog post pretty much summarizes everything there is about Content Marketing. It really is a vital tool that you can use to up your game in digital marketing. However, if you or someone you know is in need of a Content Marketer then we suggest you check out our experts here at Seven Dot io. Our Content Marketers are here for you at every step of the way. From writing engaging content that generates actual sales to producing high ROI sale copies that captivates readers at a high level.
